kouloulou
<h2 style="box-sizing: border-box; overflow-wrap: break-word; margin: 64px 0px 15px; font-family: Inter, sans-serif; font-weight: var(--cs-font-headings-weight); line-height: var(--cs-font-headings-line-height); letter-spacing: var(--cs-font-headings-letter-spacing); font-size: 2.5rem; counter-reset: h3 0; text-align: center; background-color: #ffffff;">L’introduction d’un article de blog, l’élément clé pour avoir du trafic sur Google !</h2> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"> </p> <figure class="pk-lightbox-container aligncenter" style="box-sizing: border-box; display: block; margin-top: 0px; clear: both; position: relative; max-width: 100%; width: 500px;" data-pk-uuid="t3cv7yjrx"><a class="pk-image-popup pk-zoom-icon-popup" style="box-sizing: border-box; text-decoration-line: none; transition: color 0.25s ease 0s; --pk-zoom-icon-popup-color: white; --pk-zoom-icon-popup-background: rgba(0, 0, 0, 0.6); --pk-zoom-icon-popup-font-size: 16px; display: block;" href="https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-scaled.jpg"><img class="size-medium wp-image-90096 entered lazyloaded" style="box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle; border-style: none; min-width: 10%; margin-top: 40px; margin-bottom: 40px;" title="Réussir l'introduction d'un article de blog : 4 techniques imparables (AIDA, Pyramide inversée, Accroche, Story Telling) 6" src="https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-500x233.jpg" sizes="(max-width: 500px) 100vw, 500px" srcset="https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-500x233.jpg 500w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-640x298.jpg 640w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-768x357.jpg 768w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-1536x714.jpg 1536w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-2048x952.jpg 2048w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-380x177.jpg 380w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-800x372.jpg 800w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-1160x539.jpg 1160w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-scaled.jpg 2560w" alt="Réussir l'introduction d'un article de blog : 4 techniques imparables (AIDA, Pyramide inversée, Accroche, Story Telling) 5" width="500" height="233" data-lazy-srcset="https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-500x233.jpg 500w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-640x298.jpg 640w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-768x357.jpg 768w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-1536x714.jpg 1536w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-2048x952.jpg 2048w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-380x177.jpg 380w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-800x372.jpg 800w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-1160x539.jpg 1160w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-scaled.jpg 2560w" data-lazy-sizes="(max-width: 500px) 100vw, 500px" data-lazy-src="https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-500x233.jpg" data-ll-status="loaded" /></a></figure> <p> </p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Pour bien être référencé sur Google, il est nécessaire que les internautes restent longtemps sur votre page, et donc qu’ils lisent vos articles de blog.</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Or,<span style="box-sizing: border-box; font-weight: bolder;"> l’introduction est justement ce qui va leur donner envie de lire la suite… voire de lire l’article en entier !</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">L’introduction est donc l’une des zones les plus importantes d’un article de blog.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">C’est elle qui va convaincre, ou non, le lecteur de continuer sa lecture.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">C’est elle qui va permettre, ou non, un bon référencement naturel de l’article.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Les quelques mots d’introduction sont très importants car ce sont les premiers que vont découvrir les lecteurs.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Une introduction mal faite fera fuir l’internaute, ce qui augmente le taux de rebond du site et fait perdre un éventuel client, sans parler du fait que le lecteur va rebondir chez un concurrent.</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Pourtant, réussir l’introduction d’un article de blog n’est pas évident.</p> <ul style="box-sizing: border-box; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; font-size: 16px; background-color: #ffffff;"> <li style="box-sizing: border-box;">Comment commencer son introduction?</li> <li style="box-sizing: border-box;">Quelles sont les techniques utilisées par les professionnels de la rédaction web ?</li> <li style="box-sizing: border-box;">Quelles sont les erreurs à ne pas commettre ?</li> </ul> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Vous saurez répondre à toutes ces questions dans quelques minutes en lisant la suite…</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">En effet, il existe des <a style="box-sizing: border-box; color: #428bca; background-color: transparent; transition: color 0.25s ease 0s; font-weight: bold;" href="https://www.conseilsmarketing.com/techniques-de-ventes/le-guide-du-copywriting-les-5-meilleurs-conseils-de-copywriting-du-livre-de-selim-niederhoffer/"><span style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: bolder;">techniques de copywriting</span> </span></a>qui permettent d’inciter les personnes à lire la suite.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">En particulier, je vais vous présenter quelques techniques comme :</p> <ul style="box-sizing: border-box; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; font-size: 16px; background-color: #ffffff;"> <li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: bolder;">La méthode AIDA</span></li> <li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: bolder;">La technique de la pyramide inversée</span></li> <li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: bolder;">Le Story Telling</span></li> <li style="box-sizing: border-box;">…</li> </ul> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Ainsi que les principes pour attirer l’attention des lecteurs, mais aussi écrire une introduction qui va séduire Google…</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Ca vous intéresse ?</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Attention : si l’introduction d’un article de blog est en un seul bloc, elle ne doit pas être trop longue…</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Sinon, les lecteurs auront sous les yeux un énorme pavé qui donnera envie de tout faire sauf de le lire.</p> <div class="code-block code-block-9" style="box-sizing: border-box; margin: 8px 0px; font-family: Inter, sans-serif; font-size: 16px; background-color: #ffffff; clear: both;"> </div> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">L’introduction doit donc être courte afin de permettre au lecteur de vérifier en moins de 30 secondes si ce qu’il va lire va répondre à son problème / besoin.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Pour cela, ne rentrez pas dans les détails. 5 ou 6 lignes suffisent à donner envie de continuer la lecture.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Votre objectif est que le lecteur reste sur l’article le plus longtemps possible.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">L’intro doit être de qualité, mais elle ne doit pas trop en révéler.</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Jouez avec le suspens !</span></p> <h2 style="box-sizing: border-box; overflow-wrap: break-word; margin: 64px 0px 15px; font-family: Inter, sans-serif; font-weight: var(--cs-font-headings-weight); line-height: var(--cs-font-headings-line-height); letter-spacing: var(--cs-font-headings-letter-spacing); font-size: 2.5rem; counter-reset: h3 0; text-align: center; background-color: #ffffff;"><span id="Partie_1_-_Ecrire_son_Introduction_darticle_de_blog_pour_les_Internautes" class="ez-toc-section" style="box-sizing: border-box;"></span>Partie 1 – Ecrire son Introduction d’article de blog pour les Internautes</h2> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Si séduire Google est un des objectifs d’une bonne introduction, avant tout il faut plaire à ses lecteurs afin qu’ils aient envie de lire l’article.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Nous allons donc voir les techniques pour convaincre un internaute de lire l’introduction de votre article de Blog.</p> <h3 style="box-sizing: border-box; overflow-wrap: break-word; margin: 64px 0px 15px; font-family: Inter, sans-serif; font-weight: var(--cs-font-headings-weight); line-height: var(--cs-font-headings-line-height); letter-spacing: var(--cs-font-headings-letter-spacing); font-size: 1.875rem; counter-reset: h4 0; background-color: #ffffff; text-align: center;"><span id="La_methode_AIDA" class="ez-toc-section" style="box-sizing: border-box;"></span>La méthode AIDA</h3> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"> </p> <figure class="pk-lightbox-container aligncenter" style="box-sizing: border-box; display: block; margin-top: 0px; clear: both; position: relative; max-width: 100%; width: 952px;" data-pk-uuid="ktudoxofj"><a class="pk-image-popup pk-zoom-icon-popup" style="box-sizing: border-box; text-decoration-line: none; transition: color 0.25s ease 0s; --pk-zoom-icon-popup-color: white; --pk-zoom-icon-popup-background: rgba(0, 0, 0, 0.6); --pk-zoom-icon-popup-font-size: 16px; display: block;" href="https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition.png"><img class="wp-image-93211 size-full entered lazyloaded" style="box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle; border-style: none; min-width: 10%; margin-top: 40px; margin-bottom: 40px;" title="Réussir l'introduction d'un article de blog : 4 techniques imparables (AIDA, Pyramide inversée, Accroche, Story Telling) 7" src="https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition.png" sizes="(max-width: 952px) 100vw, 952px" srcset="https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition.png 952w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-500x113.png 500w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-640x145.png 640w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-768x173.png 768w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-380x86.png 380w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-800x181.png 800w" alt="Réussir l'introduction d'un article de blog : 4 techniques imparables (AIDA, Pyramide inversée, Accroche, Story Telling) 6" width="952" height="215" data-lazy-srcset="https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition.png 952w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-500x113.png 500w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-640x145.png 640w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-768x173.png 768w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-380x86.png 380w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-800x181.png 800w" data-lazy-sizes="(max-width: 952px) 100vw, 952px" data-lazy-src="https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition.png" data-ll-status="loaded" /></a></figure> <p> </p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Il s’agit d’une technique presque ancestrale, mais qui reste redoutablement efficace !</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">AIDA est l’acronyme d’une méthode de marketing créée en 1898.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">D’abord utilisée dans la publicité, elle est maintenant répandue dans la vente et la rédaction d’emails.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Cette technique de vente est particulièrement efficace car elle permet de tracer un parcours que suivra le client, qui le conduira généralement à l’achat d’un produit.</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Ce parcours se divise en 3 étapes :</p> <ul style="box-sizing: border-box; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; font-size: 16px; background-color: #ffffff;"> <li style="box-sizing: border-box;" aria-level="1"><span style="box-sizing: border-box; font-weight: bolder;">A</span> pour l’Attention,</li> <li style="box-sizing: border-box;" aria-level="1"><span style="box-sizing: border-box; font-weight: bolder;">I</span> pour l’Intérêt ;</li> <li style="box-sizing: border-box;" aria-level="1"><span style="box-sizing: border-box; font-weight: bolder;">D</span> pour le Désir ;</li> <li style="box-sizing: border-box;" aria-level="1"><span style="box-sizing: border-box; font-weight: bolder;">A</span> pour l’Action.</li> </ul> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Cela s’applique dans la rédaction d’un article de blog, que ce soit dans son intégralité ou seulement son introduction.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span id="more-92929" style="box-sizing: border-box;"></span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Pour utiliser la méthode AIDA, il faut commencer par attirer l’attention…</span> Nous verrons dans quelques minutes comment faire.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">La deuxième étape consiste à créer de l’intérêt pour le lecteur.</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Pour cela, il faut rédiger un message qui lui semble personnalisé : il doit sentir que le texte a été écrit spécialement pour lui, par exemple en mettant le doigt sur son problème.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Il sera alors intéressé et sera ouvert pour lire la suite.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">La suite, justement, c’est le désir.</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">En effet, une fois que le lecteur est intrigué par le texte, il faut lui mettre l’eau à la bouche en lui expliquant ce qu’il va apprendre dans l’article.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Et enfin, l’action.</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Assez difficile à mettre en place dans une introduction, elle est cependant très efficace en conclusion d’un article de blog.</p>
title
<h2 style="box-sizing: border-box; overflow-wrap: break-word; margin: 64px 0px 15px; font-family: Inter, sans-serif; font-weight: var(--cs-font-headings-weight); line-height: var(--cs-font-headings-line-height); letter-spacing: var(--cs-font-headings-letter-spacing); font-size: 2.5rem; counter-reset: h3 0; text-align: center; background-color: #ffffff;">L’introduction d’un article de blog, l’élément clé pour avoir du trafic sur Google !</h2> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"> </p> <figure class="pk-lightbox-container aligncenter" style="box-sizing: border-box; display: block; margin-top: 0px; clear: both; position: relative; max-width: 100%; width: 500px;" data-pk-uuid="t3cv7yjrx"><a class="pk-image-popup pk-zoom-icon-popup" style="box-sizing: border-box; text-decoration-line: none; transition: color 0.25s ease 0s; --pk-zoom-icon-popup-color: white; --pk-zoom-icon-popup-background: rgba(0, 0, 0, 0.6); --pk-zoom-icon-popup-font-size: 16px; display: block;" href="https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-scaled.jpg"><img class="size-medium wp-image-90096 entered lazyloaded" style="box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle; border-style: none; min-width: 10%; margin-top: 40px; margin-bottom: 40px;" title="Réussir l'introduction d'un article de blog : 4 techniques imparables (AIDA, Pyramide inversée, Accroche, Story Telling) 6" src="https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-500x233.jpg" sizes="(max-width: 500px) 100vw, 500px" srcset="https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-500x233.jpg 500w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-640x298.jpg 640w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-768x357.jpg 768w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-1536x714.jpg 1536w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-2048x952.jpg 2048w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-380x177.jpg 380w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-800x372.jpg 800w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-1160x539.jpg 1160w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-scaled.jpg 2560w" alt="Réussir l'introduction d'un article de blog : 4 techniques imparables (AIDA, Pyramide inversée, Accroche, Story Telling) 5" width="500" height="233" data-lazy-srcset="https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-500x233.jpg 500w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-640x298.jpg 640w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-768x357.jpg 768w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-1536x714.jpg 1536w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-2048x952.jpg 2048w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-380x177.jpg 380w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-800x372.jpg 800w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-1160x539.jpg 1160w, https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-scaled.jpg 2560w" data-lazy-sizes="(max-width: 500px) 100vw, 500px" data-lazy-src="https://www.conseilsmarketing.com/wp-content/uploads/2020/12/Depositphotos_5955760_xl-2015-Copie-500x233.jpg" data-ll-status="loaded" /></a></figure> <p> </p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Pour bien être référencé sur Google, il est nécessaire que les internautes restent longtemps sur votre page, et donc qu’ils lisent vos articles de blog.</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Or,<span style="box-sizing: border-box; font-weight: bolder;"> l’introduction est justement ce qui va leur donner envie de lire la suite… voire de lire l’article en entier !</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">L’introduction est donc l’une des zones les plus importantes d’un article de blog.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">C’est elle qui va convaincre, ou non, le lecteur de continuer sa lecture.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">C’est elle qui va permettre, ou non, un bon référencement naturel de l’article.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Les quelques mots d’introduction sont très importants car ce sont les premiers que vont découvrir les lecteurs.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Une introduction mal faite fera fuir l’internaute, ce qui augmente le taux de rebond du site et fait perdre un éventuel client, sans parler du fait que le lecteur va rebondir chez un concurrent.</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Pourtant, réussir l’introduction d’un article de blog n’est pas évident.</p> <ul style="box-sizing: border-box; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; font-size: 16px; background-color: #ffffff;"> <li style="box-sizing: border-box;">Comment commencer son introduction?</li> <li style="box-sizing: border-box;">Quelles sont les techniques utilisées par les professionnels de la rédaction web ?</li> <li style="box-sizing: border-box;">Quelles sont les erreurs à ne pas commettre ?</li> </ul> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Vous saurez répondre à toutes ces questions dans quelques minutes en lisant la suite…</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">En effet, il existe des <a style="box-sizing: border-box; color: #428bca; background-color: transparent; transition: color 0.25s ease 0s; font-weight: bold;" href="https://www.conseilsmarketing.com/techniques-de-ventes/le-guide-du-copywriting-les-5-meilleurs-conseils-de-copywriting-du-livre-de-selim-niederhoffer/"><span style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: bolder;">techniques de copywriting</span> </span></a>qui permettent d’inciter les personnes à lire la suite.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">En particulier, je vais vous présenter quelques techniques comme :</p> <ul style="box-sizing: border-box; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; font-size: 16px; background-color: #ffffff;"> <li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: bolder;">La méthode AIDA</span></li> <li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: bolder;">La technique de la pyramide inversée</span></li> <li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: bolder;">Le Story Telling</span></li> <li style="box-sizing: border-box;">…</li> </ul> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Ainsi que les principes pour attirer l’attention des lecteurs, mais aussi écrire une introduction qui va séduire Google…</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Ca vous intéresse ?</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Attention : si l’introduction d’un article de blog est en un seul bloc, elle ne doit pas être trop longue…</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Sinon, les lecteurs auront sous les yeux un énorme pavé qui donnera envie de tout faire sauf de le lire.</p> <div class="code-block code-block-9" style="box-sizing: border-box; margin: 8px 0px; font-family: Inter, sans-serif; font-size: 16px; background-color: #ffffff; clear: both;"> </div> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">L’introduction doit donc être courte afin de permettre au lecteur de vérifier en moins de 30 secondes si ce qu’il va lire va répondre à son problème / besoin.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Pour cela, ne rentrez pas dans les détails. 5 ou 6 lignes suffisent à donner envie de continuer la lecture.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Votre objectif est que le lecteur reste sur l’article le plus longtemps possible.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">L’intro doit être de qualité, mais elle ne doit pas trop en révéler.</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Jouez avec le suspens !</span></p> <h2 style="box-sizing: border-box; overflow-wrap: break-word; margin: 64px 0px 15px; font-family: Inter, sans-serif; font-weight: var(--cs-font-headings-weight); line-height: var(--cs-font-headings-line-height); letter-spacing: var(--cs-font-headings-letter-spacing); font-size: 2.5rem; counter-reset: h3 0; text-align: center; background-color: #ffffff;"><span id="Partie_1_-_Ecrire_son_Introduction_darticle_de_blog_pour_les_Internautes" class="ez-toc-section" style="box-sizing: border-box;"></span>Partie 1 – Ecrire son Introduction d’article de blog pour les Internautes</h2> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Si séduire Google est un des objectifs d’une bonne introduction, avant tout il faut plaire à ses lecteurs afin qu’ils aient envie de lire l’article.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Nous allons donc voir les techniques pour convaincre un internaute de lire l’introduction de votre article de Blog.</p> <h3 style="box-sizing: border-box; overflow-wrap: break-word; margin: 64px 0px 15px; font-family: Inter, sans-serif; font-weight: var(--cs-font-headings-weight); line-height: var(--cs-font-headings-line-height); letter-spacing: var(--cs-font-headings-letter-spacing); font-size: 1.875rem; counter-reset: h4 0; background-color: #ffffff; text-align: center;"><span id="La_methode_AIDA" class="ez-toc-section" style="box-sizing: border-box;"></span>La méthode AIDA</h3> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"> </p> <figure class="pk-lightbox-container aligncenter" style="box-sizing: border-box; display: block; margin-top: 0px; clear: both; position: relative; max-width: 100%; width: 952px;" data-pk-uuid="ktudoxofj"><a class="pk-image-popup pk-zoom-icon-popup" style="box-sizing: border-box; text-decoration-line: none; transition: color 0.25s ease 0s; --pk-zoom-icon-popup-color: white; --pk-zoom-icon-popup-background: rgba(0, 0, 0, 0.6); --pk-zoom-icon-popup-font-size: 16px; display: block;" href="https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition.png"><img class="wp-image-93211 size-full entered lazyloaded" style="box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle; border-style: none; min-width: 10%; margin-top: 40px; margin-bottom: 40px;" title="Réussir l'introduction d'un article de blog : 4 techniques imparables (AIDA, Pyramide inversée, Accroche, Story Telling) 7" src="https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition.png" sizes="(max-width: 952px) 100vw, 952px" srcset="https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition.png 952w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-500x113.png 500w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-640x145.png 640w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-768x173.png 768w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-380x86.png 380w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-800x181.png 800w" alt="Réussir l'introduction d'un article de blog : 4 techniques imparables (AIDA, Pyramide inversée, Accroche, Story Telling) 6" width="952" height="215" data-lazy-srcset="https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition.png 952w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-500x113.png 500w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-640x145.png 640w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-768x173.png 768w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-380x86.png 380w, https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition-800x181.png 800w" data-lazy-sizes="(max-width: 952px) 100vw, 952px" data-lazy-src="https://www.conseilsmarketing.com/wp-content/uploads/2021/07/methode-AIDA-definition.png" data-ll-status="loaded" /></a></figure> <p> </p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Il s’agit d’une technique presque ancestrale, mais qui reste redoutablement efficace !</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">AIDA est l’acronyme d’une méthode de marketing créée en 1898.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">D’abord utilisée dans la publicité, elle est maintenant répandue dans la vente et la rédaction d’emails.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Cette technique de vente est particulièrement efficace car elle permet de tracer un parcours que suivra le client, qui le conduira généralement à l’achat d’un produit.</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Ce parcours se divise en 3 étapes :</p> <ul style="box-sizing: border-box; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; font-size: 16px; background-color: #ffffff;"> <li style="box-sizing: border-box;" aria-level="1"><span style="box-sizing: border-box; font-weight: bolder;">A</span> pour l’Attention,</li> <li style="box-sizing: border-box;" aria-level="1"><span style="box-sizing: border-box; font-weight: bolder;">I</span> pour l’Intérêt ;</li> <li style="box-sizing: border-box;" aria-level="1"><span style="box-sizing: border-box; font-weight: bolder;">D</span> pour le Désir ;</li> <li style="box-sizing: border-box;" aria-level="1"><span style="box-sizing: border-box; font-weight: bolder;">A</span> pour l’Action.</li> </ul> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Cela s’applique dans la rédaction d’un article de blog, que ce soit dans son intégralité ou seulement son introduction.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span id="more-92929" style="box-sizing: border-box;"></span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Pour utiliser la méthode AIDA, il faut commencer par attirer l’attention…</span> Nous verrons dans quelques minutes comment faire.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">La deuxième étape consiste à créer de l’intérêt pour le lecteur.</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Pour cela, il faut rédiger un message qui lui semble personnalisé : il doit sentir que le texte a été écrit spécialement pour lui, par exemple en mettant le doigt sur son problème.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Il sera alors intéressé et sera ouvert pour lire la suite.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">La suite, justement, c’est le désir.</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">En effet, une fois que le lecteur est intrigué par le texte, il faut lui mettre l’eau à la bouche en lui expliquant ce qu’il va apprendre dans l’article.</p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;"><span style="box-sizing: border-box; font-weight: bolder;">Et enfin, l’action.</span></p> <p style="box-sizing: border-box; font-size: 16px; overflow-wrap: break-word; margin: 15px 0px; font-family: Inter, sans-serif; background-color: #ffffff;">Assez difficile à mettre en place dans une introduction, elle est cependant très efficace en conclusion d’un article de blog.</p>
Why do we use it?
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
